India is the largest country where internet user proliferates day by day. Every hand in certain age having a cell phone. People are going digital who like shopping online, Booking tickets online, and many more because their daily routine is so hectic. with the help of the internet, you can promote your business as a brand and expand your business.A business is not confined to a single roof system so you can easily make the use of the internet to grow in a vast span of Indian geography.86% of internet user present in India.  Currently, there are about 450,000,000 internet users in India and going by current trends, 635.8 million Indians will be online by 2021. These things offer both a unique opportunity and a challenge for brands development. In order to make full use of the growing digital audience, brands need to find the best strategy to engage with the next billion internet users in India. With the global population at 7.395 billion, internet users have increased to 3.419 billion today. Out of the total internet user base, 2.307 billion are active social media users.

What people doing on the internet:

People in the world do not have access to the Internet, or they aren't aware. Out of the 375 million Internet users in India, 317 million of them are Next in line is playing online games, location-based search, and mobile banking. Everyone uses an internet today. Social media play an important role in a digital platform. Nowadays 91% people use Facebook in India. the most popular social media platform, with 240 million Indians users and most accessing it through their phones. The second largest platform is youtube. This is significant because YouTube ads can be a very effective way to attract and engage new consumers.  IIt enables people around the world to interact, share and create content through feedback, provide customer service and help your customers spread the word about your business.

Here Are Some Point How Can Brands Engage With These Consumers?

Today, more than 3 billion people are connected to the Internet be interrupted by brands and marketing, they want to engage by choice.Engaging consumers in a conversation was difficult for marketers, requiring time and energy all of that changed with the advent of the Internet. Online activities also leave behind tremendous amounts of information about customers. Their demographic details and their personal preferences are both revealed through their behavior online, allowing companies to track and store this data to use in future marketing efforts

1. Create A Design Especially For Mobile :

Most of the  people use mobile at a certain age.91% approx people deal with their business on mobile.because it is not possible to carry a laptop in every place .so if you want to engage your customers with business then it beneficial that have to create a design campaign for mobile. If we create a design according to the laptop then we skip a lot of customers who deal with their business on mobile and not have a laptop.

2. Attract A Wider Audience By Using A Regional Language:

The languages will be taught through the arts, culture, and language. India has more than 20 regional languages.so targeting only the English language is not beneficial for attracting customers. Most brands in India gives preference to only  English language because of to make a reputation. It not necessary that all people know about the English language.  Some people also belong to rural areas. If they want to know about your brand then this language will not be helpful to them. Using the English language will make you far from your beloved customer.

If there is a language gap. You will certainly lose the communication and understanding phenomenon between you and your esteemed customer.

3. Understand audiences to personalize marketing strategies

Personalized marketing is the implementation of a strategy by which companies Getting a better understanding of your audience. The goal of personalized marketing is to truly engage customers or prospective customers by communicating with each as an individual. In India 60% Men use the internet and 40% women use as there is the way of understanding difference targeting of the product specifications in the market.

4. Encourage a two-way conversation

Digital market allows to speak out to the customer. But also to listen to them in return. The ability to engage in strong two-way communication with employees is a must-have skill for leaders especially those looking for ways to increase employee engagement.  In the two-way communication process, the sender first transmits the message to the receiver. After receiving a message, the receiver decodes it and then sends back his or her reaction to the sender.so in this way you encourage the customer.

Conclusion:

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