Colour is one of the most important elements of corporate identity. Will cause the desired emotions and contribute to a purchasing decision. Colours interestingly enough do affect our mood and emotions. We as humans associate different colours with different meanings. Choosing the right colour for your product or brand can help represent what an organization stands for or can assist in attracting your target audience. In short, we can say colors help to recognize your product and brand in less than 90 seconds, making the visual appearance a key aspect of buying behavior. It is commonly used to portray a certain image of your brand or product. It also increases brand recognition and even identifies what type of shopper you are dealing with.

Some point is here how colors affect to your customer for buying decision:

1. Colour helps to attract your customer:

Unique color always helps to attract the customer, 85% of customers first claim that color is their primary reason for buying.  color not only affects the mood but it also affects the buying habits and preferences of people. Visual appeal is the most striking way to connect with consumers, and color undoubtedly plays an important role.  It has a direct influence on human psychology and so it can effectively influence consumer decision.

2. Color describes the intention:

Have you ever felt the influence of colors while buying? There may have been instances when a certain place or ad makes you feel energetic, while some make you feel secure and comfortable. All this can be related to the magic of colors in branding, advertisements, and products. We have an interesting compilation of colors and their effects on a consumer and his purchase decisions. Take a look like.

1. Yellow:

Yellow color describe optimistic and youthful often used to grab the attention of windows. It also warm and pleasant color and attract easily to a customer.

 For example, _Leading brands using yellow:
Yellow Pages, DHL, McDonald's, Subway, Nikon, Hertz, and National Geographic Channel

2. Red:

Red color describes Energy increase heart rate create urgency often seen in clearance sales.  Have you ever noticed that auction, clearance, discounted, buy now and sale signs are always in red? This is to get your blood rushing creating a sense of urgency. A surprising fact about using red in advertisements is that, while traditionally red is used as a stop or danger sign, for shoppers, it actually works as an inviting element. 

 For example_ Leading brands using red:
McDonald's, Kellogg's, Coca-Cola, CNN, Nintendo, Virgin Mobile

3.  Blue:

Blue color describes a Create the sensation of trust and security have often seen with banks and Business.  This color can create an impression like that of a clean or judicial and credible product. Many brands, especially those of banks and businesses.

For example_ Leading brands using blue:
Dell, HP, JPMorgan, Twitter, Facebook, and Walmart

4. Green:

The green color associated with wealth the easiest colorful the eyes of a process used in the store to relax. Mainly people pleasant mindset for people to buy products related to nature, self-care, and the like.

For example_ Leading brands using green:
Tropicana, Starbucks, bp, John Deere, nVIDIA

5. Orange:

Orange color Create a call to action subscribe Buy or sell. For a buyer, products or advertisements with orange dominance call for action. Most food malls and commercial products use orange to get a good consumer base.

 For example- Leading brands using orange:
Harley-Davidson, Fanta, JBL, Penguin Books, Nickelodeon, Blogger, Lego

6.  Pink

Pink color feels like Romantic and Feminine used to Market Products to women and young girls.  Products, like women's clothing, jewelry, cosmetics, and the like have a prominent use of pink in marketing and advertisements.

For example _ Leading brands using pink:
Barbie, adidas kids

7. Purple:

The purple color is used to soothe and calm often seen in beauty or Anti-Aging products. Purple is a color that soothes the eyes too. This makes it suitable to be used in beauty and anti-aging products also.

For example_ Leading brands using purple:
Yahoo, Sify, Cadbury, Hallmark, Monster

8. White:
White is the color of purity, innocence, clarity, and cleanliness.  This color is used mainly with companies trying to convey healthy hygiene and sanitation.  In particular for signage, white creates a contrast, highlighting logos, text, and pictures. The white space opens up an area and gives breathing room to crowded images, or lengthy text.

For example_ Leading brands using white:
Industries include healthcare, pharmaceutical, household supplies, and technology.

3. Practical Use of Color Psychology :

Most tech firms use color value or green which creates a sense of liveliness, calmness, and refreshment. This, in turn, drives higher face-time of the social media platforms. Financial institutions use blue to create a sense of trust, security, and dependability. Meanwhile, most retail outlets use orange or green as their brand colors to drive a sense of cheerful optimism and stability. Lots of food outlets have shades of red in theory logo or stores because of the perceived ability to whet people’s appetite

Conclusion

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