Every business owners know that social media play an important role in their business. Nowadays every business is getting competitive day by day. Every one want attracts customer more and more and finds unique ways to build relationships with their customers. Social media is not about friendship requests, likes or dislikes and tweets, or stalking what people are doing right now etc. It is about grasping the soul of the people! But do not worry, not in a depressing way. We can assure you social media is a place where you can reach many people at the same time. And reaching countless people is “highly” important in the e-commerce business. Social media is the perfect platform for interacting directly with prospects and customers. Monitor posts and engage with them on a daily basis to ask questions, respond to their comments, thank them for sharing your content, and participate in discussions. It’s a great way to show you truly care about them and are interested in serving their needs, which can go a long way towards building trust.
Nowadays in the technology world, 82% of customers turn to social media to help them make buying choices, while 72% say they trust recommendations from their peers.
Here we tell about to you how do you use social media for E-commerce? A lot of questions arise in the mind of e-commerce owners that how they boost customer on their shop.
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Show Dynamic Product Ads:
Through this, you target more and more customer. Dynamic Product ads are a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products. It also helps Reduces the workload of creating multiple ad units for every product/product line.
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Using influencers :
Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services.
Influencers can be used in numerous ways: For product launches, reviews, engagement, campaigns, events and so on.
A very good example of this is the Influencer campaigns done by Nykaa.com. Nykaa is an e-commerce store that deals with skincare, beauty and makeup products. Nykaa.com engages with various beauty bloggers and weaves campaigns with them. Beauty and fashion are two areas where people rely heavily on reviews and opinions of influencers. Nykaa leverages this very well.
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Promotions and Discounts
Social media is a key platform for posting discounts and new content, and both tactics are big benefits for e-commerce users. Create a strategy that addresses the purpose of your promotion and your end goal.
Growing sales, clearing old inventory, and rewarding customers with incentives are just a few considerations, and your loyal followers will be looking to your social media accounts for these. Social media provides new means of exclusivity.
Bring your flash sales, vouchers, and limited discounts to different platforms. You’ll quickly find how engaged, interested, and loyal your audience is.
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Offer Your Social Media Connections a Value Proposition
Why are your customers following you on social media? If you think they simply like your brand, you are wrong. You can have many followers but get low conversions rates are low. Offer your customers a reason to be on your social media network. This will help to improve your store’s conversion rates.