Nowadays every business has a business. The more professional your website is, the more advantages you can gain. You’re open for business but are you looking for more customers to open the door of your optical store? And more importantly, when they do enter, are they going to be just browsing or actually buying?

Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business.  The website is also important because it helps you establish credibility as a business. I think people would agree that online presence is the key to business. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream. Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

Here is some point to boost your optical business website:

1. Virtual try-on technology

 If you provide this feature on your website then this will allows customers to see what different types of frames and how it look like on a 3D model of their face. They can either upload a photo of themselves or choose a similar-looking model to try on glasses on a computer screen and this is a very helpful feature for the customer to make a decision for buying. You can even have this app available on iPads for customers to try on frames you don’t carry in stock.

2. Online Testing Appointment:

Online testing attracts more and more customer on your website. The Online setup to place an appointment on the website can be helpful to create a schedule based appointment. So that the optical expert can be well prepared with the tools to start the eye checking as soon as the patient appears in the store. This feature helps to attract more and more customer on your website

3. Show your Premium Brand

The customer wants to know what brand you sell. This can be an effective idea to show the logo of the brands to capture the attention of the customers. You can categorize the different segment brands in a separate channel. Likewise, Contact Lens have a different brand than the Aviators. So be very specific with the brand.

4. Punch with the Seasonal Offers

The seasonal offers will help your customers to regularly notify with. Likewise Autumn Sale 10% off on all the aviator. The suitable offers display on the website will help your customers to take the decision expediently. You can also out stock your old retained products by giving them Rapid Offer Sale. You too can send them bulk SMS to notify the offer on the daily basis up to the end of the sale and also people will get more interest to refer someone to your optical.

5. Video Feedback and Testimonials

Your customer drives your sale so start making your customers glad. Make give them gift or freebies, it can be helpful to make your sale go up. The satisfied customer can generate a lot of them. So let them speak about the reliability and service of your optical store. This video Testimonial will be a game changer for your store. Put them on your website or the social media pages. Let the city see what your loyal customers say.

6. Increase awareness about eye diseases

 Increase awareness about eye check-up is very important.  Now a day so many hospitals are doing awareness program by walk like Glaucoma awareness program, diabetes awareness program etc. Also, they offer t-shirt awareness quotes on the back side.

Conclusion:

CodesGesture makes it easy for you to get your business online very quickly. If you’re looking for a professional and affordable website design. For more information related to the website please contact us at [email protected] 9628092950, 9628092951. We provide you with better service because we understand all aspects of internet strategy but focus on design, development, and Digital marketing and Facebook promoting.