Nowadays Google is mostly using for searching.A person answers within one second. With the help of Google people easily find you and your business. So if you want to grow your business then you easily register your business on Google. It is totally free of cost. The only requirement for using it is that you must have some face-to-face interaction with your customers.

Google refers to its local business listing platform as Google My Business. The resulting Google My Business listings include a business' name, address, phone number and website. This business listing information is available through a variety of Google properties including Google Maps. Through this verifying and editing your business information, you can both help customers find you and tell them the story of your business.

If you're just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they're usually very close to making a purchase one in three people who conduct a local search think which store is near about me visit a store that day. So it's important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.

In short why Google my business make your business so strong:

Google My Business listings include a business’ name, address, phone number and website in just one place. Google My Business offers everything you need for a potential customer to find and use your services, buy your products or visit your business. Once you’ve registered or claimed your local business listing via the Google My Business dashboard, you can respond to customer reviews and add images to help your business stand out.

What the benefits of using Google my business:

1. Registration is Free of cost:

 Google my business is a free marketing tool. Your Google My Business listing gives your potential clients easy access to your opening hours, phone number, website and directions at a click of a button all at no cost to you Google. My Business can drastically increase your chances of being found online and generating more revenue.  Of course, simply having a listing is not enough it needs to be 100% complete and optimized in order to land near the top of the local listing results.

2. Everything in one platform: 

This is the most important benefits of using Google my business. It includes everything a potential customer may need to evaluate your products or services: business’s name, address, phone number, description, and reviews. Moreover, now you can manage your entire Google presence from Google My Business: Google +, Pictures and many more, making Google My Business a one-stop shop for your main online presence.

3. Boost SEO

You can improve your business's local ranking by using Google My Business. This is a great way to get free promotion from people who like the product to people with similar interests.

 For example, you’ll probably see local results if you search for “website designing company” from your mobile device. Google will try to show you the kind of nearby website designing company that you’d like to visit. In the image below, Google uses local results to suggest some options.

4. Respond to Reviews 

 When you easily respond to your customer then people always prefer to your store firstly. Customers are encouraged to leave reviews which businesses can easily respond to. Reviews help you understand your customers’ experience and create a community around your business.it also helps you to avoid the problem faced by your customer in the past. Which will provide ease to rectify the cause by which your service is dealing with. This will certainly open your friendly hands to the customer as you gave privileged to them.

5. Google Posts 

Increase your search visibility by attaching posts to your Google My Business profile to promote events, offers, and news for the brand.

6. Chat to Your Customers 

Google Allo is a smart messaging app that connects users with local restaurants that have it installed so they can easily find out the information that they’re looking for.

Limitations of Google business:

1. Mailing Address 

 In order to set up an account, you must have a physical address where Google can send your profile validation. If you are a home business, you can change this information at a later date and hide it so it isn’t common information.

2. Reservation Links 

  On profiles for hospitality businesses, booking platforms associated with the business will connect up to the reservations link which will drive the user to a page directly from the bookings provider. This will also incur a charge for the business. You aren’t able to update this in the dashboard, however, you can call Google and they can remove the link.

3. Competition 

 Competition is high and with there being so many small businesses, you need to keep on top of your online presence so that is it fully optimized.

Conclusion:

 Google my business is not your website on Google my business your competitor is also present. If you want to attract more and more customer then make your own website.

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