Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. Marketing is an indispensable part of any business which one cannot ignore.  Marketing is the most important way for a company to create brand and product awareness, as well as grow their customer base and increase profits. However, it is an era where a large portion of people make online transactions, another chunk of the population doesn’t even know how to use internet. This makes it highly difficult for the entrepreneur to decide which aspect of brand marketing to concentrate on; digital marketing or traditional marketing. The best type of media for you to use depends on a variety of factors, including your ideal-buyer personas, marketing budget, and the type of business you operate. While traditional media such as television, radio, and print ads in newspapers and magazines has long been the primary outlet for advertising campaigns, the rise of new digital forms of media such as email and social media have increased the choices available to companies looking to get the word out about their products and connect with customers in recent years.

There are many misconceptions as to what digital marketing really is and how it differs from traditional forms of marketing

There is a variety of media to choose from when planning your marketing campaigns. These include both traditional media such as television, print ads and radio along with newer media such as social media, email marketing, search engine optimization (SEO) and search engine marketing (SEM). These more recent additions to media marketing are most often labelled digital marketing or sometimes Internet marketing

This is one question many clients have asked us till now and our answer is always the same – both of them are good.

However, it is essential to understand the difference between the two before going any further.

Traditional Marketing

Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. ... Other forms of traditional marketing include television spots or commercials, as well as radio spots advertising a business, product or service, through Newspaper, Flyers, Radio, Television, Billboard advertising along roads and highway, magazine ads.

Digital Marketing

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing allows brands to focus their efforts on their ideal buyer and build a community around their product or service.

How differ digital marketing from traditional marketing

Digital marketing is differ from the traditional in so many ways. Like

1. Duration
Traditional Marketing duration lasts from 10 Minutes to 1 Months at max. The Website always have a duration. With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.

2. Method of Communication
In traditional marketing, the communication is applied where the user is completely passive. Where a message is directed through mass media in order to influence their purchase and the recipient does not have the ability to generate a direct response to the company. It tells a story from the company to the customers.

In digital marketing the communication is interactive, allowing direct interaction between the company and the user almost immediately, this type of communication allows the generation of customer relationships and adapt behavior based on the person with whom is interacting. Dialogues are created, to generate trust and credibility.

3. Scope in Market
One of the largest differences between traditional and digital marketing is the scope of each strategy. Traditional marketing uses fewer resources, and because of this, the audience will be very specific and targeted. Although digital marketing does see some targeting of its audience, the content is largely available to the public as a whole, dramatically increasing its scope.