Want to drive more qualified traffic to your site? Want Convert more of that traffic into leads and business? So for all these questions one of the most powerful, effective ways to do that is using video.

If you show your face to your audience, they become accustomed to it. Scientifically, that builds trust with your audience. And when you can get your customers to trust you, it's much easier to sell them on your products. When it comes down to it, video marketing is all about branding.  Video marketing presents opportunities for businesses to inspire, evoke emotion in an appeal to the needs of their audiences. Because now day’s 87% people use social media and Video is one of the tops shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to elicit a similar reaction. This gives your message the opportunity to engage more potential customers. 
You still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Online video can be watched by your ideal customer on her desktop computer, laptop, tablet or smartphone. The video is the perfect way to warm up leads because people get to know your face, hear your voice, and see your passion and expertise on display. In short, they get to know you and feel comfortable with you, before they’ve even met you.

 There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential:

• 80% of web consumers say that a video helps them make a decision to buy a business’ product or service
• 55% of executives who watch work-related videos visit the business’ website afterward
• 45% of people who visit a business’ website are likely to buy their product after watching a video
• Estate agency listings that use video get over 400% more inquiries than those without video

1. Share information:

While one overview video on your website homepage or Facebook page (or both!) is a great way to introduce people to your company and what you do, you’ll often need a little more description to win your audience over. A few, more detailed videos that explain the details of your product’s features or the different services you offer is a great way to provide more information and help your audience decide to buy.

2. Show off a product.

 If you sell a physical product, the video is a powerful way to give people a sense of what the product is actually like, how it feels and what it’s made of. Product videos usually introduce a potential buyer to a specific product. What's the product look like? What are the benefits of the product? How does the product work? For instance, if you sell furniture, a video can help convey its build quality.it helps to decide to people to connect with you and buy.

3. Teach what you know

 If there’s a product or service that can be a better way too explained with a video. Hopefully, one goal of your business is to help your customers achieve their own goals. There’s a good chance you possess some knowledge related to your business that’s worth teaching to your customers. With the help of video provide your visitor with value-packed and provide specific training related to your business. Create a step by step video to introduce about business to customer and visitors and short-out their problem.