How to develop an effective about us page ?

How to develop an effective about us page ?

Do you know which page of your website gets the most visitors? If you're like most businesses, you're About Us page is at or near the top of the list of the website. Want to rebrand or revamp your website or if you are building a site for the first time. How are you going to present yourself to the World Wide Web? What does a visitor need to know about you and your business?

For all the question the perfect answer is about us page. The About Us page is an often hastily done part of a website. The About Us page is one of the first supporting pages you will likely create for your narrative can help you communicate your message more effectively. Effective about us page design can not only include necessary information but also attract your visitors and make them trust your brand. It is important to consider the marketing potential that lies within the content of your website "About Us” page. As one of the most visited locations on any given company site, the "About Us" page plays a large role in the first impression that you leave on a potential customer. The text on these pages is a marketing tool for a business, enticing potential customers with both the history and the aspirations of a business, as well as adding a human element. The main focus of their About Page is a timeline graphic that takes you back through their history and details some achievements, challenges and major dates of the company. 

Some things are here which develop an effective about us page:

  1. Show vision of company:

People firstly know about what the main vision of your company.  It also helps for inevitable for your values to bleed into your company culture. With the help of about us, the page shows off who your company is and strongly conveys your brand voice. What brought your company together? What do you see as its future? Offer your visitors information that will make them interested in your business and the work that you for the customer.

  1. About your company history on a timeline:

 Timelines are simple methods of laying out your company's history by sharing important milestones when your company was founded when popular products were created, and any unique and interesting events. Your history has been a series of challenges overcome and opportunities achieved. Tell Your Company Story and Convert Visitors into Customers. In your story, describe your company motivation and values. A good story allows your visitors to connect with your brand on an intimate level and inclines them to share your story with others.

  1. Update Regularly:

The “About Us” page should not be a static item on your site. Update the page whenever new information is available to keep your company current and germane. Revise your page when a new staff member joins the team, a customer provides an awesome testimonial, or your company receives an industry award. Your page should always represent how your company is doing today.

  1. Use call to action:

Your information should give the right amount and type of information and you should not worry so much about giving too much away. If your visitors are truly interested in going further in your relationship together, they will. Always remember to include a call to action, which enables your visitors to get a hold of you, either by phone or by Email.

When visitors go to your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more. We are here to help you and consult your all-digital related problem and issues. Our Team can help you to make your Institutes do best as it can. For More information, you can call 9628092950, 9628092951 or visit us at www.codesgesture.com

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